The bags, made of natural-looking
brown paper, have a lovely quality that has transcended fashion for years.
Despite the high adoption rate of canvas bags and reusable bags among smart
buyers, these small, medium and large brown bags communicate a specific message
about the customer and the brand.
When it comes to food packaging,
tea packaging, coffee packaging or other small products, brands have the unique
opportunity to share these same sensory memories and feelings with their custom retail
packaging. Kraft patterned bags, made of natural-looking brown Kraft
paper, act like a blank slate that designers just want to get. Brown bags give
buyers the feeling that the product it contains has been crafted and that
presentation and quality are important to the producer. Kraft bags are a unique
type of retail packaging that combines the care and creativity of a small craft
business with the luxury and modern aesthetics of an important brand.
That is a good retail package:
tell a story. This is the first thing customers see, which makes it the ideal
canvas to let creativity shine. Customers buy with their eyes, after all, and
we really believe that the one who communicates best wins. The classic
appearance of the brown bag evokes certain emotions in consumers. Whether it's
the school lunch full of love they took with them to school, or the exciting
package they can't wait to get to their door, the brown paper makes a statement
and has the potential to tell a beautiful story.
Steps
to transform your packaging for sustainability
Evaluate
Before undertaking efforts to
increase the sustainability of your packaging, or even if you are considering
such efforts, it is important to step back and evaluate your specific needs and
objectives. Keeping the processes as they are can be tempting for a short-term
facility, but ultimately it will prevent your business from truly innovating
and improving.
• Does each element of the
packaging design of your product work?
• Are there parts that are only
for aesthetic purposes?
Examine the package design as a
whole, examine individual components, identify areas for improvement or
disposal, and evaluate each proposed change in cost and added value.
Use
less material
Once you have examined all the
possibilities, you can easily and immediately increase the durability of the
packaging simply by using fewer materials.
When evaluating the design of a
package, you are likely to identify components in your package that do not
serve any important purpose or that can be done simply and effectively in other
ways. The elimination of these unnecessary design elements will reduce the
amount of materials needed, while reducing the demand for raw materials,
streamlines transport and reduces transport carbon emissions.
Find
a reliable packaging expert
The road to innovative and
sustainable packaging begins with a comprehensive evaluation of the packaging,
possible design changes and prototyping. At first, the process may seem
daunting, but working with a packaging expert like PrintCosmo will give you
peace of mind and reliable support during the transition.
Your product is simply what you
sell. I hope this product meets a consumer need and demand. It must have
specific features and benefits that allow you to sell it, and possibly a
selection of different styles and options to create different product lines.
The challenge for CPGs, both
online and in retail stores, is that consumers have many options. There is no
shortage of products ready to meet demand. In a way, everything becomes a
commodity. That is, it is more difficult than ever to differentiate one product
from another.
This hinders the satisfaction of
the modern consumer and reduces prices because cost becomes the main
differentiating factor. Fortunately, trivialization is a problem that effective
marketing and a good packaging strategy can solve.
The
packaging is part of the product.
In a store full of "me
too" products, the packaging offers an excellent opportunity to stand out.
The packaging is more than a simple box or package that keeps the products
contained. The packaging becomes a product and part of the brand.
Packaging design must be an
essential part of the product development process, as it can easily become the
reason why a consumer chooses their brand over the competition. The placement
involves the distribution of their products, that is, where they are sold and
how they are delivered to the market.
This includes not only stores
that sell their brand's products, but also their location in the store, which
affects people's perception of their products. Keep in mind that fruit snacks
and fruit rolls are usually found near the apple compote and cereal bars, not
in the candy section.
Positioning
on the impact of the packaging.
Brands generally cannot dictate
where the products are exposed. However, packaging can influence where
retailers decide to store certain items. Adopting a retail-ready packaging
strategy is one of the best ways to ensure that products leave the warehouse
faster. This type of packaging facilitates the identification of products
stored by employees of retail stores, their sale on store shelves and the
replacement of products when the time comes.
For more information visit PrintCosmo
No comments:
Post a Comment